Did anybody forget about downloadable media? Apple announced at their keynote today that they are introducing both DVD and HD-DVD download options. They will be having a wealth of movies available for us to "rent" / download from their iTunes store. DVD - $2.99 rental download HD-DVD - $3.99 rental download I think the price is too high IMO. If they're smart, they'd make it $1.99 or even $0.99 for DVD rentals. After all, we'd only be downloading the movies and will not have a physical disc. If this becomes a success, I can definitely see NetFlix and Blockbuster having serious problems trying to stay afloat with actual disc rentals. I'm not sure how much this will affect the actual sale of high definition discs (i.e. Blu-Ray), but I'm certain that it'll hinder it.