Gaming PCs cost too much. Its that simple. Take whatever you'd shell out for the hardware to play CoD4, and then factor the cost of the game itself... I think with PCs people are trying to cut costs wherever they can- the software side being the easiest to. Another thing for me is this: I could pay the same $99AUD and buy a game, say Gears of War (bad example- old game, but whatever), for my Xbox 360 or for my PC. If I buy it for my Xbox, I know I'm getting the exact same game as everyone else gets. If I get it for the PC though, I know Im going to get dodgier graphics and sh!ttier framerates, and overall more sluggishness than all the guys out there with better computers than I have. In terms of value, I wouldn't get the sense that I'm getting the game as it was meant to be played, even if it has the potential to run better and at higher resolutions on the PC, simply because I won't get that kind of performance on my machine. I think this is an issue in the back of the minds of everyone who doesn't have the latest hardware.