Is today your 48th dad's birthday? Or your dad's 48th birthday? If its the first, you've gone through a lot of dads. And who wasn't expecting this? Its was only a matter of time before ALL entertainment companies wanted in since the video game industry grosses more than the motion picture industry... As long as Viacom doesn't impose strict guidlines on developers and make them conform, I don't think it really matters. It'll just be a new logo on the box next to developer, producer, and publisher. And does Activision own Id software? No. Atleast I don't think so. They just have publishing and distributing agreements with them, a very profitable I must add. Friends of Id Software Activision is on it as a business partner. And Intel isn't on that list! HHAHAHAAH! And AMD is! AHAHA! pwn3d!