Dude...Duke Nukem Forever hype will not die down. Sure, people make fun of it now but when it's about 3 months to being released, the hype will be in Duke proportions. Actually, I really like the WID policy since 3DRealms can take as much time as they want to make the best FPS which will destroy HL2 and Doom III. Since they don't have any corporate pressure on them, they don't have to worry about cutting corners and releasing crap. And the longer this game takes, I believe the more hype it will have when its close to being released. People will be like "This game took 7 years to make! It's gotta be good!" And gamers would rather play a wonderful game than hold a grudge against a company for not releasing it according to their time table. And 3DRealms is one of those companies (like id and Square) whose reputation can't be lowered and the proof is one word, Xenophage. Am I a 3DRealms fanboy? Abso-flocking-lutely. And those guys are slackers too.