That's quiet an interesting angle... I also hear that they are NOT planning to even go up against MS or Sony. They plan, to find a place for them alone... rather then risk (and probably lose) going up against them. Wise move I'd say, they have tried to be too different in the past, but at the same time go up against the other major companies. They haven't faired to well in that war, maybe this new angle will work. Also, DS is really popular? I don't know anyone who owns one. (though I know tons who own a SP) <{POST_SNAPBACK}> Recently, DS outsells the PSP 3:1 in Japan. Yes, it is popular. It is a risk because they are truely aiming higher audience (everyone else including us) then MS & Sony's current demographic (us + casual gamers). You just misheard, they are going into this generation, but with a completely different strat, currently, the Beta SDKs for Rev is currently Gamecube ++ Calibur, so there is enough time. There are also hints of a very stable selectable titles for teh launch, it's just too early to tell, but yeah. In other news, Sony is demoing the PS3 at next year's CES.