I don't really think these companies can put a price-value on their losses, because doing that would assume people would by the full-priced versions if the counterfeit ones weren't available. For example, say counterfeit-stores sold 1 million counterfeit games at $5 a peice, but real games retailed at $50. Nintendo could claim that they lost $50 million in sales. BUT that is assuming that every single game that was sold would be sold legally if counterfeit sales weren't happening. In the above example, people could buy 10 games at a time for $50 (the price of one legit game), so they'd be alot more inclined to buy alot of games. However, if the counterfeit games weren't available, the 10 games that would have cost $50 now cost $500 - and there'd be alot fewer people buying 10 games at a time. Therefore, if Nintendo claimed they lost $50 million in sales, that would only be on the basis of $5 million spent on counterfeit games. It's exactly the same as record companies claiming that every song downloaded is a direct loss in sales - that is simply not true, as people wouldn't necessarily buy the CD even if they couldn't download the song for free. So, too, is Nintendo claiming to lose money on sales that probably wouldn't even happen.