I wonder how the managers below him felt He will have a hard time. Let see: Sony lose out to Samsung in TV and mobile phone. PS2 sales is down right now since everyone is waiting for the next-gen consoles. The portable music industry losing out to IPOD (It's their funeral when they don't want to support MP3 which is beyond my understanding). The movie industry is not so hot for Sony (their last 3 movies did not do so good. AVP anyone? ) Their video and audio division lose out to Samsung and Pioneer. Way to go. I can't hardly think of anything that Sony has advantages over other competitors Too bad <{POST_SNAPBACK}> LSD can say this with me. END OF THE GIANT!? Well... some corrections. They support MP3 now, Sony's Music+Film divisions do better then their gaming ones, plus the internal conflict between the 4 divisions is still crazy. <{POST_SNAPBACK}> The decision to support MP3 comes only in 2003, which by that time is already too late. And I dun see any major blockbuster hits in the cinema lately from Sony (although they been churning out movies in truckload). And yes, the internal conflict is really crazy, with plenty of backstabbing.