As long as your in industry(You can even be a cardboard box and still get in) with some proper connections, you can get in. Journalists, PR rep for a company, someone on the dev team, someone on the publisher team, someone famous (HA, NONE OF US HERE). It's easier if your a journalist to enter. <{POST_SNAPBACK}> You make it sound difficult. You want the fast track? Get a job at your local video game retailer. A job at Gamestop or EB or any of those is all it takes. You have to sign up ahead of time and provide industry ID, like a paystub, and that's it. And yeah, I was planning on taking a digital camera. Some booths are really anal about them (I got yelled at for taking pics of Spy Hunter and I think it was FF10 the first year I went), but I'll try to get pics of any requests that people have. The first year, I bought my ticket off of someone who worked at Mad Catz. After that, I went through Sony Online, a job at Game Crazy, and this year it'll be through a friend at High Moon Studios (formerly Sammy US). <{POST_SNAPBACK}> If getting a job at EB or Gamestop is all that it takes then I can't wait till im 18, EB and Gamestop always run out of employess during non summer times down here . Crappy part is I don't think I'll even be making anywere near $10 a hour